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ISE 2023 - The Show Window MAX

Presentation

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Category

Presentation

Project name

ISE 2023 - The Show Window MAX

Customer

Newtonlab Space

date

January 31 and February 1, 2 and 3, 2023

Project description

In its third edition at the ISE show, Newtonlab Space, presented its largest device worldwide: the Show Window MAX, a 4.5-meter holographic device capable of projecting a life-size car.

For this occasion, the creative team at Newtonlab Space embarked on its largest project to date to create a presentation show that matched the device. The piece showcased the possibilities of the device as never before, with a display of creativity and content that demonstrates the company's ability to develop content for new technologies and new ways of communicating.

The Newtonlab Space booth at ISE 2023 also featured the Show Window L along with a capture set where users could experience Meet & Greet Holographic. There was also a small Show Window S with software enhancements that allowed users to interact with the content through motion capture.

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