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Newtonlab Space Cruïlla 2022 Festival

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Category

Presentation

Project name

Newtonlab Space Cruïlla 2022 Festival

Customer

Cruïlla and Mobile World Capital Barcelona

date

July 6, 7, 8 and 9, 2022

Project description

The company Newtonlab Space together with Mobile World Capital Barcelona successfully presented the Meet & Greet Holographic at the Cruïlla Festival in Barcelona.  

At the stand of Newtonlab Space located in front of the main stage of the festival, the public had the opportunity to take a photo or video with some of the international artists of that edition: Rozalén, Juan Luis Guerra, Rubén Blades, Stay Homas, among others. With a chroma capture set together with the holographic device Show Window L you could say hello to Juan Luis Guerra and he would say hello back, dance with Joan Dausà or have fun with the holographic version of Stay Homas. Best of all, by scanning a code QR you could download the video file to share your experience on social networks and be eligible to win various prizes including merchandising products signed by the artists.

The long lines until the wee hours of the morning demonstrated the success of the action and the public's interest in new technological and interactive experiences in this type of events. To make the Meet & Greet Holographic, the artists had to be filmed beforehand, and then, by means of real-time chroma management, the attendees could appear next to them on the device. Some of the local artists were filmed in the facilities of Newtonlab Space in Barcelona a few weeks before the event. For international artists, or those with less availability, a capture set was set up backstage at the main stage and their Meet & Greets were recorded in situ.

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