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Orange La Liga - Newtonlab Space

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Category

Activation

Project name

Orange La Liga - Newtonlab Space

Customer

Orange

date

November, 2021

Project description

In 2021 the company Orange entrusted the launch campaign of "The best soccer with Orange and La Liga" to Newtonlab Space. For this purpose, two actions were carried out in Orange stores in Seville and Valencia offering a unique experience, as the attendees could live Meet & Greet Holographic with a player of the team of their city (respectively: Valencia and Seville) and by sharing their experience in networks they could win hundreds of prizes.  

The players were filmed at their training centers: Hugo Guillamón at Valencia CF's Ciudad Deportiva and Diego Carlos at Sevilla FC's Ciudad Deportiva José Ramón Cisneros Palacios.  

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