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Orange Open Tennis

Activation

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Category

Activation

Project name

Orange Open Tennis

Customer

Orange

date

Between April and June, 2022

Project description

After the success of the action with La Liga, the company Orange decided to count again with Newtonlab Space to offer the experience of Meet & Greet Holographic in its stand at the Open Tennis tournaments in Madrid, Barcelona and Mallorca.

Those attending the tournament, at the Orange stand, could live the Meet & Greet Holographic and take a photo or video with the hologram of Feliciano Lopez. In addition, by filling out a form and sharing their experience on social networks, they were eligible to win multiple prizes.

The action took place in all three tournaments:

  • Barcelona Open Banc Sabadell (April 18 to 24)
  • Mutua Madrid Open (April 25 to May 8)
  • Mallorca Championships (June 19 to 25)

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