At the ISE (Integrated Systems Europe) show in 2023, Newtonlab Space presented its new Show Window MAX device, the largest of the Show Window family, 4.5 meters wide and capable of projecting up to a full-size car. Designed to replace conventional showcases, it opens up a wide range of possibilities in different sectors.

The creative team developed a presentation show to match the event and the new device. The project was shot with a URSA 12K on a 10-meter chroma set. Models, actors, actresses, stylists, hair and make-up artists, 3D artists...

The presentation piece of the new device shows some of the infinite possibilities it can have in different areas such as fashion, retail, automotive, health, leisure and entertainment...  

From the script to the staging of the event, the entire project has been carried out and managed by Newtonlab Space.  

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